Is Booking Holdings Inc. (BKNG) a Buy, Sell, or Hold?
Booking Holdings Inc.
NASDAQ:BKNG
$174.85 USD
-$0.95 (-0.54%)
- Volume
- 5.41M
- Average Volume
- 7.8M
- Market Capitalization
- $135.49B
- P/E Ratio
- 22.93
- Dividend Yield
- 0.92%
- Price Target
- $220.00
- Year High
- $231.80
- Year Low
- $150.14
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.21
- Current Ratio
- $1.06
Industry, Sector & symbol
| Stock Exchange | NASDAQ |
| CEO | Glenn D. Fogel |
| Industry | Travel Services |
| Sector | Consumer Cyclical |
| Current Symbol | BKNG |
| CUSIP | 09857L108 |
| CIK | 0001075531 |
| Web | https://www.bookingholdings.com |
| Phone | 203 299 8000 |
| Currency | USD |
| Employees | 24300 |
| Country | US |
Liquidity
| Debt-to-Equity Ratio | -2.17 |
| Payout Ratio | 0.21 |
| Current Ratio | 1.06 |
| Quick Ratio | 1.06 |
| Cash Ratio | 0.81 |
Sales & Book Value
| Annual Sales | $26.92B |
| Price / Sales | 4.89 |
| Cash Flow | 11.43 |
| Price / Cash Flow | 15.00 |
| Price / Book | -15.83 |
Price Target and Rating
| Average Stock Price Forecast | $220.00 |
| High Stock Price Forecast | $309.84 |
| Low Stock Price Forecast | $175.00 |
| Forecast Upside/Downside | -20.52% |
| Consensus Rating | Sell |
| Rating Score(0-5) | 2 |
| Research Coverage | 71 Analysts |
Profitability
| EPS (Most Recent Fiscal Year) | $6.62 |
| Trailing P/E Ratio | 22.93 |
| PEG Ratio | 1.33 |
| P/E Growth | 1.33 |
| Net Income | $5.4B |
| Net Margin | 22.23% |
| Pretax Margin | 28.30% |
| Return on Equity | -95.80% |
| Return on Assets | 22.20% |
Financials Score
| AltmanZ Score | 6.42 |
| Piotroski Score | 6.00 |
| Working Capital | 1.12B |
| Total Assets | 27.72B |
| Ebit | 8.8B |
| Market Cap | 135.88B |
| Total Liabilities | 36.44B |
Poll Results
About Booking Holdings Inc. (NASDAQ:BKNG) Stock
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals ... . Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
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Booking Holdings (BKNG) Suffers a Larger Drop Than the General Market: Key Insights
2026-07-08 19:02:10
The latest trading day saw Booking Holdings (BKNG) settling at $174.29, representing a -4.21% change from its previous close.
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Booking Holdings to Webcast Second Quarter 2026 Financial Results on August 4
2026-07-07 09:00:00
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Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
2026-07-02 10:00:32
Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Frequently Asked Questions
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What is the current Booking Holdings Inc. (BKNG) stock price?
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Booking Holdings Inc.(NASDAQ:BKNG) stock price is $174.85 in the last trading session. During the trading session, BKNG stock reached the peak price of $231.8 while $150.14 was the lowest point it dropped to. The percentage change in BKNG stock occurred in the recent session was --0.54% while the dollar amount for the price change in BKNG stock was -$-0.95.
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BKNG's industry and sector of operation?
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The NASDAQ listed BKNG is part of Travel Services industry that operates in the broader Consumer Cyclical sector.
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Who are the executives of BKNG?
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Brigit Zimmerman | Chief Executive Officer of Priceline
Leslie Cafferty | Head of Communications
Vijay S. Iyer | Senior Vice President, Associate General Counsel & Corporate Secretary
Caroline Dolores Sullivan | Senior Vice President, Chief Accounting Officer & Controller
Omri Morgenshtern | Chief Executive Officer of Agoda -
How many employees does BKNG have?
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Number of BKNG employees currently stands at 24300. BKNG operates from 800 Connecticut Avenue, Norwalk, CT 06854, US.
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Link for BKNG official website?
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Official Website of BKNG is: https://www.bookingholdings.com
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How do I contact BKNG?
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BKNG could be contacted at phone #203 299 8000 and can also be accessed through its website. BKNG operates from 800 Connecticut Avenue, Norwalk, CT 06854, US.
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How many shares of BKNG are traded daily?
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The average number of BKNG shares traded daily for last 3 months was 7.8M.
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What is the market cap of BKNG currently?
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The market value of BKNG currently stands at $135.49B with its latest stock price at $174.85