$0.1 (1.25%)
NUMBER OF INSIDERS BUYING (LAST 12 MONTHS)
NUMBER OF INSIDERS SELLING (LAST 12 MONTHS)
AMOUNT OF INSIDER SELLING (LAST 12 MONTHS)
| Insider Name | Title | Date | Transaction | Cost | Filing Date |
|---|---|---|---|---|---|
| CASHMAN KRISTINA K | director | 2026-05-27 | A-Award | 0 | 2026-05-28 |
| Goldsmith-Grover Sarah | director | 2026-05-27 | A-Award | 0 | 2026-05-28 |
| FEDERICO RICHARD L | director | 2026-05-27 | A-Award | 0 | 2026-05-28 |
| Braithwaite Andrew Robert | director | 2026-05-27 | A-Award | 0 | 2026-05-28 |
| Brand Daniel Jordan | director, 10 percent owner: | 2026-05-27 | A-Award | 0 | 2026-05-28 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2026-05-27 | A-Award | 0 | 2026-05-28 |
| Geyer Clay Howard | officer: Chief Operating Officer | 2026-05-22 | P-Purchase | 6.9 | 2026-05-27 |
| Geyer Clay Howard | officer: Chief Operating Officer | 2026-05-22 | P-Purchase | 6.86 | 2026-05-22 |
| Geyer Clay Howard | officer: Chief Operating Officer | 2026-05-21 | P-Purchase | 6.51 | 2026-05-22 |
| Schmidt Michael Ryan | officer: Principal Accounting Officer | 2026-05-20 | P-Purchase | 6.98 | 2026-05-21 |
| Wegener-Beyer Jessica Michele | officer: Chief Marketing Officer | 2026-05-20 | P-Purchase | 6.46 | 2026-05-21 |
| Cynosure Group, LLC | director, 10 percent owner: | 2026-05-15 | P-Purchase | 5.35 | 2026-05-19 |
| Cynosure Group, LLC | director, 10 percent owner: | 2026-05-15 | P-Purchase | 0 | 2026-05-19 |
| Cynosure Group, LLC | director, 10 percent owner: | 2026-05-15 | C-Conversion | 0 | 2026-05-19 |
| Cynosure Group, LLC | director, 10 percent owner: | 2026-05-15 | J-Other | 0 | 2026-05-19 |
| Cynosure Group, LLC | director, 10 percent owner: | 2026-05-15 | C-Conversion | 0 | 2026-05-19 |
| Cynosure Group, LLC | director, 10 percent owner: | 2026-05-15 | P-Purchase | 5.35 | 2026-05-19 |
| Hernandez Jeffrey Robert | director | 2026-05-15 | S-Sale | 0 | 2026-05-19 |
| Hernandez Jeffrey Robert | director | 2026-05-15 | S-Sale | 0 | 2026-05-19 |
| Brand Daniel Jordan | director | 2026-05-15 | S-Sale | 0 | 2026-05-19 |
| Brand Daniel Jordan | director | 2026-05-15 | S-Sale | 0 | 2026-05-19 |
| Viking Cake BR, LLC | other: Former 10% Owner | 2026-05-15 | S-Sale | 0 | 2026-05-19 |
| Viking Cake BR, LLC | other: Former 10% Owner | 2026-05-15 | S-Sale | 0 | 2026-05-19 |
| Vingo Jon Patrick Jr. | officer: Chief Development Officer | 2026-05-14 | A-Award | 7.16 | 2026-05-15 |
| Vingo Jon Patrick Jr. | officer: Chief Development Officer | 2026-05-14 | A-Award | 0 | 2026-05-15 |
| Vingo Jon Patrick Jr. | officer: Chief Development Officer | 2026-05-12 | 0 | 2026-05-15 | |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Viking Cake Fuel, LLC | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Viking Cake Fuel, LLC | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Brand Daniel Jordan | director, 10 percent owner: | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Brand Daniel Jordan | director, 10 percent owner: | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Pereboom Bryan Douglas | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Pereboom Bryan Douglas | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Spellmeyer Jacob Virgil | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Spellmeyer Jacob Virgil | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Viking Cake BR, LLC | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Viking Cake BR, LLC | 10 percent owner | 2026-03-20 | J-Other | 0 | 2026-03-23 |
| Wegener-Beyer Jessica Michele | officer: Chief Marketing Officer | 2026-03-11 | G-Gift | 0 | 2026-03-12 |
| Wegener-Beyer Jessica Michele | officer: Chief Marketing Officer | 2026-03-11 | G-Gift | 0 | 2026-03-12 |
| Wegener-Beyer Jessica Michele | officer: Chief Marketing Officer | 2026-03-11 | G-Gift | 0 | 2026-03-12 |
| Wegener-Beyer Jessica Michele | officer: Chief Marketing Officer | 2026-03-11 | G-Gift | 0 | 2026-03-12 |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-12-28 | G-Gift | 0 | 2025-12-29 |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-12 | 0 | 2025-10-06 | |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-09-15 | J-Other | 0 | 2025-09-16 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-09-15 | P-Purchase | 0 | 2025-09-16 |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-09-11 | A-Award | 0 | 2025-09-16 |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-09-15 | P-Purchase | 0 | 2025-09-16 |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-09-15 | J-Other | 0 | 2025-09-16 |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-09-11 | A-Award | 0 | 2025-09-16 |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-09-15 | P-Purchase | 0 | 2025-09-16 |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-09-15 | J-Other | 0 | 2025-09-16 |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-09-11 | A-Award | 0 | 2025-09-16 |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-09-15 | P-Purchase | 0 | 2025-09-16 |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-09-15 | J-Other | 0 | 2025-09-16 |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-09-11 | A-Award | 0 | 2025-09-16 |
| Viking Cake BR, LLC | 10 percent owner | 2025-09-15 | P-Purchase | 0 | 2025-09-15 |
| Viking Cake BR, LLC | 10 percent owner | 2025-09-15 | J-Other | 0 | 2025-09-15 |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-11 | A-Award | 0 | 2025-09-15 |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-11 | A-Award | 0 | 2025-09-15 |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-15 | D-Return | 0 | 2025-09-15 |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-15 | D-Return | 0 | 2025-09-15 |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-11 | A-Award | 20 | 2025-09-15 |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-11 | A-Award | 0 | 2025-09-15 |
| Viking Cake BR, LLC | 10 percent owner | 2025-09-12 | 0 | 2025-09-12 | |
| Viking Cake BR, LLC | 10 percent owner | 2025-09-12 | 0 | 2025-09-12 | |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Spellmeyer Jacob Virgil | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Hernandez Jeffrey Robert | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Pereboom Bryan Douglas | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Brand Daniel Jordan | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Cynosure Group, LLC | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Cynosure Group, LLC | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| Cynosure Group, LLC | director, 10 percent owner: | 2025-09-12 | 0 | 2025-09-12 | |
| CASHMAN KRISTINA K | director | 2025-09-12 | 0 | 2025-09-12 | |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-12 | 0 | 2025-09-12 | |
| MacIntosh William Robin | officer: Chief IR Officer | 2025-09-12 | 0 | 2025-09-12 | |
| Booth Rodderick Fredrick | officer: Chief Financial Officer | 2025-09-12 | 0 | 2025-09-12 |