Is Direct Digital Holdings, Inc. (DRCT) a Buy, Sell, or Hold?
Direct Digital Holdings, Inc.
NASDAQ:DRCT
$2.57 USD
-$0.01 (-0.39%)
- Volume
- 5.58K
- Average Volume
- 231.74K
- Market Capitalization
- $370.17K
- P/E Ratio
- -0.08
- Dividend Yield
- 0.00%
- Price Target
- $440.00
- Year High
- $172.70
- Year Low
- $2.17
- Day High
- —
- Day Low
- —
- Payout Ratio
- $-0.02
- Current Ratio
- $0.16
Industry, Sector & symbol
| Stock Exchange | NASDAQ |
| CEO | Mark D. Walker |
| Industry | Advertising Agencies |
| Sector | Communication Services |
| Current Symbol | DRCT |
| CUSIP | 25461T303 |
| CIK | 0001880613 |
| Web | https://www.directdigitalholdings.com |
| Phone | 832-402-1051 |
| Currency | USD |
| Employees | 73 |
| Country | US |
Liquidity
| Debt-to-Equity Ratio | -3.83 |
| Payout Ratio | -0.02 |
| Current Ratio | 0.16 |
| Quick Ratio | 0.16 |
| Cash Ratio | 0.03 |
Sales & Book Value
| Annual Sales | $34.69M |
| Price / Sales | 0.01 |
| Cash Flow | -12.73 |
| Price / Cash Flow | -0.05 |
| Price / Book | -0.32 |
Price Target and Rating
| Average Stock Price Forecast | $440.00 |
| High Stock Price Forecast | $440.00 |
| Low Stock Price Forecast | $440.00 |
| Forecast Upside/Downside | -99.42% |
| Consensus Rating | Sell |
| Rating Score(0-5) | 2 |
| Research Coverage | 5 Analysts |
Profitability
| EPS (Most Recent Fiscal Year) | $-75.79 |
| Trailing P/E Ratio | -0.08 |
| PEG Ratio | 0.00 |
| P/E Growth | 0.00 |
| Net Income | $-18.95M |
| Net Margin | -65.75% |
| Pretax Margin | -82.35% |
| Return on Equity | 479.42% |
| Return on Assets | -113.41% |
Financials Score
| AltmanZ Score | -6.40 |
| Piotroski Score | 4.00 |
| Working Capital | -23.88M |
| Total Assets | 19.26M |
| Ebit | -24.77M |
| Market Cap | 388.9K |
| Total Liabilities | 28.98M |
Poll Results
About Direct Digital Holdings, Inc. (NASDAQ:DRCT) Stock
Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the ... company maintains its corporate headquarters in Houston, Texas.
Direct Digital (DRCT) Upgraded to Buy: Here's What You Should Know
2026-06-25 13:01:05
Direct Digital (DRCT) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).
Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings
2026-06-04 16:05:00
HOUSTON, June 4, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings," "DDH," or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the appointment of Ohad Harlev to the Company's Board of Directors. Mr. Harlev brings extensive experience in executive leadership, business scaling and transformation, product development, and organic and inorganic growth strategies across diverse industries including satellite and telecommunications technology, space technology, and fintech.
Direct Digital Holdings, Inc. (DRCT) Q1 2026 Earnings Call Transcript
2026-05-11 12:30:49
Direct Digital Holdings, Inc. (DRCT) Q1 2026 Earnings Call Transcript
Direct Digital Holdings Reports First Quarter 2026 Financial Results
2026-05-11 08:30:00
HOUSTON, May 11, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Orange 142, LLC ("Orange 142") and Colossus Media, LLC ("Colossus SSP"), today announced financial results for the first quarter ended March 31, 2026. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We remain focused on organically growing our sales pipeline by enhancing how we reach and support customers across a broader set of go‑to‑market channels.
Direct Digital Holdings to Report First Quarter 2026 Financial Results
2026-05-07 08:30:00
HOUSTON, May 7, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the first quarter ended March 31, 2026 on Monday, May 11, 2026 before the U.S. stock market opens. Management will host a conference call and webcast on the same day at 11:00 AM ET to discuss the results.
2026-05-06 13:48:00
Campaigns helped Emerald Isle Realty achieve measurable business outcomes AUSTIN, Texas, May 6, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced it was recognized with two 2026 Hermes Creative Awards for their work with Emerald Isle Realty, earning Gold for Search Engine Marketing Campaign ("One Line to Rule Them All") and Platinum for Social Media Presence. "Winning Gold and Platinum is meaningful, but it speaks to the work behind it," said Brenton Maddox, Senior Vice President, Client Success at Orange 142.
Direct Digital Holdings Announces Reverse Stock Split
2026-04-23 08:30:00
HOUSTON, April 23, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced a 4-to-1 reverse stock split of all classes of its common stock. The Company expects the Class A common stock to begin trading on a split-adjusted basis on The Nasdaq Stock Market as of the commencement of trading on April 27, 2026.
Frequently Asked Questions
-
What is the current Direct Digital Holdings, Inc. (DRCT) stock price?
-
Direct Digital Holdings, Inc.(NASDAQ:DRCT) stock price is $2.57 in the last trading session. During the trading session, DRCT stock reached the peak price of $172.7 while $2.17 was the lowest point it dropped to. The percentage change in DRCT stock occurred in the recent session was --0.39% while the dollar amount for the price change in DRCT stock was -$-0.01.
-
DRCT's industry and sector of operation?
-
The NASDAQ listed DRCT is part of Advertising Agencies industry that operates in the broader Communication Services sector.
-
Who are the executives of DRCT?
-
Mark D. Walker | Co-Founder, Chairman & CEO
Lashawnda Goffin | Chief Executive Officer of Colossus SSP
Walter Frank | Member of IMS Investor Relations
Maria Vilchez Lowrey | Chief Growth Officer
Kristie MacDonald | Senior Vice President of Strategic Development -
How many employees does DRCT have?
-
Number of DRCT employees currently stands at 73. DRCT operates from 1233 West Loop South, Houston, TX 77027, US.
-
Link for DRCT official website?
-
Official Website of DRCT is: https://www.directdigitalholdings.com
-
How do I contact DRCT?
-
DRCT could be contacted at phone #832-402-1051 and can also be accessed through its website. DRCT operates from 1233 West Loop South, Houston, TX 77027, US.
-
How many shares of DRCT are traded daily?
-
The average number of DRCT shares traded daily for last 3 months was 231.74K.
-
What is the market cap of DRCT currently?
-
The market value of DRCT currently stands at $370.17K with its latest stock price at $2.57