Is Helen of Troy Limited (HELE) a Buy, Sell, or Hold?
Helen of Troy Limited
NASDAQ:HELE
$28.05 USD
$0.83 (3.05%)
- Volume
- 383.69K
- Average Volume
- 698.23K
- Market Capitalization
- $653.34M
- P/E Ratio
- -1.56
- Dividend Yield
- 0.00%
- Price Target
- $26.50
- Year High
- $30.68
- Year Low
- $13.85
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.00
- Current Ratio
- $1.78
Industry, Sector & symbol
| Stock Exchange | NASDAQ |
| CEO | George Scott Uzzell |
| Industry | Household & Personal Products |
| Sector | Consumer Defensive |
| Current Symbol | HELE |
| CUSIP | G4388N106 |
| CIK | 0000916789 |
| Web | https://www.helenoftroy.com |
| Phone | 915 225 8000 |
| Currency | USD |
| Employees | 1854 |
| Country | US |
Liquidity
| Debt-to-Equity Ratio | 0.91 |
| Payout Ratio | 0.00 |
| Current Ratio | 1.78 |
| Quick Ratio | 0.81 |
| Cash Ratio | 0.05 |
Sales & Book Value
| Annual Sales | $1.79B |
| Price / Sales | 0.36 |
| Cash Flow | 3.39 |
| Price / Cash Flow | 8.12 |
| Price / Book | 0.79 |
Price Target and Rating
| Average Stock Price Forecast | $26.50 |
| High Stock Price Forecast | $28.00 |
| Low Stock Price Forecast | $25.00 |
| Forecast Upside/Downside | 5.85% |
| Consensus Rating | Sell |
| Rating Score(0-5) | 2 |
| Research Coverage | 11 Analysts |
Profitability
| EPS (Most Recent Fiscal Year) | $-39.08 |
| Trailing P/E Ratio | -1.56 |
| PEG Ratio | 0.02 |
| P/E Growth | 0.02 |
| Net Income | $-898.98M |
| Net Margin | -22.71% |
| Pretax Margin | -20.36% |
| Return on Equity | -48.24% |
| Return on Assets | -19.83% |
Financials Score
| AltmanZ Score | 1.21 |
| Piotroski Score | 5.00 |
| Working Capital | 376.06M |
| Total Assets | 2.08B |
| Ebit | -313.8M |
| Market Cap | 653.34M |
| Total Liabilities | 1.24B |
Poll Results
About Helen of Troy Limited (NASDAQ:HELE) Stock
Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are structured into three primary divisions: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment provides a variety of household essentials, including kitchen tools, storage and organization solutions, cleaning items, baby feeding and nursery products, insulated drinkware and food containers, and technical outdoor gear like backpacks and luggage. Within the Health & Wellness segment, offerings include health monitoring devices such as thermometers and blood pressure monitors, air quality appliances like purifiers, heaters, and humidifi ... ers, and water purification systems. The Beauty division focuses on hair care, supplying grooming brushes, styling tools, decorative accessories, and a range of shampoos, conditioners, and styling products. Helen of Troy distributes its products through an extensive network that encompasses mass merchandisers, drugstore chains, warehouse clubs, home improvement centers, grocery stores, specialty retailers, beauty supply outlets, e-commerce platforms, wholesalers, and various distributors, in addition to direct-to-consumer sales. Notable brands under its umbrella include OXO, Hydro Flask, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head. Incorporated in 1968, the company is headquartered in El Paso, Texas.
2026-07-15 10:07:00
Time-Sensitive: Allegations Focus on Tennessee Distribution Center Failures and Misleading Operational Health Representations That Cost HELE Investors Over $38 Per Share NEW YORK, July 15, 2026 /PRNewswire/ -- Levi & Korsinsky, LLP alerts investors in Helen of Troy Limited (NASDAQ: HELE) of a pending securities class action. Class Period: April 24, 2024 through October 8, 2025.
2026-07-15 10:00:00
San Diego, California--(Newsfile Corp. - July 15, 2026) - Robbins LLP reminds stockholders that a class action was filed on behalf of all investors who purchased or otherwise acquired Helen of Troy Limited (NASDAQ: HELE) common stock between April 24, 2024 and October 8, 2025. Helen of Troy markets a variety of consumer goods across several segments.
2026-07-14 19:27:00
Bragar Eagel & Squire, P.C. Litigation Partner Brandon Walker Encourages Investors Who Suffered Losses In Helen of Troy (HELE) To Contact Him Directly To Discuss Their Options If you purchased or acquired Helen of Troy common stock between April 24, 2024, and October 8, 2025 and would like to discuss your legal rights, contact Bragar Eagel & Squire partners Brandon Walker or Melissa Fortunato by email at [email protected] or by telephone at (212) 355-4648.
2026-07-14 17:24:00
NEW YORK, July 14, 2026 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Helen of Troy Limited (“Helen of Troy” or the “Company”) (NASDAQ: HELE). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, (or 888.4-POMLAW), toll-free, Ext. 7980. Those who inquire by e-mail are encouraged to include their mailing address, telephone number, and the number of shares purchased.
HELE Stock Faces Tariff Costs as Omnichannel Growth Builds
2026-07-14 12:20:43
HELE's omnichannel growth, focused brand investment and international expansion face a test from tariffs, freight costs and cautious demand.
HELE Stock Outlook Improves as Brand Momentum Starts to Rebuild
2026-07-14 12:16:06
Helen of Troy's sales momentum is rebuilding on stronger brands, innovation and distribution, but tariffs and costs still cloud the earnings recovery.
Is HELE Stock Undervalued or a Value Trap for Investors Now?
2026-07-14 12:10:24
HELE trades at a steep earnings discount as sales and leverage improve, but margin pressure and uncertain demand keep the value-trap debate alive.
2026-07-14 10:07:00
NEW YORK, July 14, 2026 /PRNewswire/ -- The Gross Law Firm issues the following notice to shareholders of Helen of Troy Limited (NASDAQ: HELE). Shareholders who purchased shares of HELE during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment.
Frequently Asked Questions
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What is the current Helen of Troy Limited (HELE) stock price?
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Helen of Troy Limited(NASDAQ:HELE) stock price is $28.05 in the last trading session. During the trading session, HELE stock reached the peak price of $30.68 while $13.85 was the lowest point it dropped to. The percentage change in HELE stock occurred in the recent session was 3.05% while the dollar amount for the price change in HELE stock was $0.83.
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HELE's industry and sector of operation?
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The NASDAQ listed HELE is part of Household & Personal Products industry that operates in the broader Consumer Defensive sector.
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Who are the executives of HELE?
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Michael Korona | Head of Information Technology
Nicolas Lanus | President of International
Fred Perea | Global Head of Human Resources
W. Crews Lott | Senior VP & General Counsel
Anne Rakunas | Director of External Communications -
How many employees does HELE have?
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Number of HELE employees currently stands at 1854. HELE operates from 1 Helen of Troy Plaza, El Paso, TX 79912, US.
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Link for HELE official website?
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Official Website of HELE is: https://www.helenoftroy.com
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How do I contact HELE?
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HELE could be contacted at phone #915 225 8000 and can also be accessed through its website. HELE operates from 1 Helen of Troy Plaza, El Paso, TX 79912, US.
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How many shares of HELE are traded daily?
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The average number of HELE shares traded daily for last 3 months was 698.23K.
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What is the market cap of HELE currently?
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The market value of HELE currently stands at $653.34M with its latest stock price at $28.05