Is Harley-Davidson, Inc. (HOG) a Buy, Sell, or Hold?
NYSE : HOG
Harley-Davidson, Inc.
$26.43 USD
-$0.38 (-1.42%)
- Volume
- 689.52K
- Average Volume
- 2.85M
- Market Capitalization
- $2.78B
- P/E Ratio
- 14.60
- Dividend Yield
- 2.78%
- Price Target
- $25.50
- Year High
- $31.25
- Year Low
- $17.09
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.37
- Current Ratio
- $1.91
Analyst Consensus Summary
Consensus Rating
Buy
35 Analysts
Rating Score
4/5
Recommendation Strength
Upside/Downside
3.6%
vs Current Price
Price Target
$25.50
Average TargetPrice Target Range
Lowest Target
$15.00
76.2% UPSIDE
Average Target
$25.50
Median Estimate
Highest Target
$30.00
-11.9% DOWNSIDEAnalyst Breakdown
Overall Consensus: Hold | Total Analysts: 35
| Strong Buy | Buy | Hold | Sell | Strong Sell |
|---|---|---|---|---|
| 0 | 8 | 23 | 4 | 0 |
Analyst Ratings (Detailed)
| Analyst Company | Analyst Name | Price Target | Price When Posted | Date | Upside/Downside |
|---|---|---|---|---|---|
| Griffin | Griffin Bryan | $30 | $25.13 | 2026-07-06 07:37 AM | 19.4% |
| Robert W. Baird | Craig Kennison | $28 | $25.1 | 2026-05-06 06:36 AM | 11.6% |
| Morgan Stanley | Stephen Grambling | $12 | $20.36 | 2026-02-17 02:12 PM | -41.1% |
| BMO Capital | Tristan Thomas-Martin | $24 | $20.94 | 2026-02-11 07:05 AM | 14.6% |