Is Harley-Davidson, Inc. (HOG) a Buy, Sell, or Hold?
NYSE : HOG
Harley-Davidson, Inc.
$26.38 USD
-$0.43 (-1.6%)
- Volume
- 733.69K
- Average Volume
- 2.85M
- Market Capitalization
- $2.78B
- P/E Ratio
- 14.57
- Dividend Yield
- 2.79%
- Price Target
- $25.50
- Year High
- $31.25
- Year Low
- $17.09
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.37
- Current Ratio
- $1.91
Insider Activity Summary (Last 12 Months)
Insiders Buying
51
Insiders Selling
56
Amount of Insider Selling
$138.96K
HOG Insider Buying/Selling by Quarter
HOG Insider Trading History
| Insider Name | Title | Date | Transaction | Cost | Filing Date |
|---|---|---|---|---|---|
| Littleton Gayle | officer | 2026-06-29 | 0 | 2026-07-09 | |
| Root Jonathan R | officer: CFO and CCO | 2026-07-01 | S-Sale | 24.44 | 2026-07-06 |
| Sylvester Maryrose | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| Reintjes Matthew J | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| Reintjes Matthew J | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| NOVA DANIEL J | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| NOVA DANIEL J | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| Masood Rafeh | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| Golston Allan C. | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| Flees Lori Ann | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| Alstead Troy | director | 2026-05-21 | A-Award | 0 | 2026-05-26 |
| Root Jonathan R | officer: CFO and CCO | 2026-05-19 | S-Sale | 24.21 | 2026-05-21 |
| Sylvester Maryrose | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Sylvester Maryrose | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Masood Rafeh | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Masood Rafeh | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Golston Allan C. | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Golston Allan C. | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Flees Lori Ann | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Flees Lori Ann | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| FARLEY JR JAMES D | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| FARLEY JR JAMES D | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Alstead Troy | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Alstead Troy | director | 2026-05-14 | M-Exempt | 0 | 2026-05-18 |
| Krause Paul J | officer: Chief Legal Officer | 2026-05-11 | S-Sale | 26 | 2026-05-13 |
| Beck Bryan Andrew | other: Chief Accounting Officer | 2026-04-06 | A-Award | 0 | 2026-04-08 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-03-12 | S-Sale | 18.095 | 2026-03-16 |
| Flees Lori Ann | director | 2026-03-09 | P-Purchase | 18.8864 | 2026-03-09 |
| Starrs Artie | director, officer: President & CEO | 2026-03-09 | P-Purchase | 19.1 | 2026-03-09 |
| Masood Rafeh | director | 2026-02-27 | P-Purchase | 18 | 2026-03-02 |
| FARLEY JR JAMES D | director | 2026-02-25 | S-Sale | 18.714 | 2026-02-26 |
| Ryan Matthew A | officer: Chief Marketing & Tech. Off. | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-13 | F-InKind | 20.42 | 2026-02-26 |
| Starrs Artie | director, officer: President & CEO | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-13 | F-InKind | 20.42 | 2026-02-26 |
| Niketh Bryan | officer: Chief Operations Officer | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-13 | F-InKind | 20.42 | 2026-02-26 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-13 | F-InKind | 20.42 | 2026-02-26 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Beck Bryan Andrew | other: Chief Accounting Officer | 2026-02-13 | A-Award | 0 | 2026-02-26 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-17 | A-Award | 0 | 2026-02-19 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-17 | F-InKind | 20.42 | 2026-02-19 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-17 | A-Award | 0 | 2026-02-19 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-17 | F-InKind | 20.42 | 2026-02-19 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-17 | A-Award | 0 | 2026-02-19 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-17 | F-InKind | 20.42 | 2026-02-19 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-17 | A-Award | 0 | 2026-02-19 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-17 | F-InKind | 20.42 | 2026-02-19 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-09 | F-InKind | 20.49 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-06 | F-InKind | 20.01 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-05 | F-InKind | 20.51 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Termaat Tori | officer: Chief Human Resources Officer | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-09 | F-InKind | 20.49 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-06 | F-InKind | 20.01 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-05 | F-InKind | 20.51 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Root Jonathan R | officer: CFO and CCO | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-09 | F-InKind | 20.49 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-06 | F-InKind | 20.01 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-05 | F-InKind | 20.51 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Krause Paul J | officer: Chief Legal Officer | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-09 | F-InKind | 20.49 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-06 | F-InKind | 20.01 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-05 | F-InKind | 20.51 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Koval Glen | officer: SVP Motorcycle Development | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-02-06 | F-InKind | 20.01 | 2026-02-09 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-02-05 | M-Exempt | 0 | 2026-02-09 |
| Do Charles | officer: Sr. Vice President, HDFSI | 2026-02-05 | F-InKind | 20.51 | 2026-02-09 |
| Beck Bryan Andrew | other: Chief Accounting Officer | 2026-02-06 | M-Exempt | 0 | 2026-02-09 |
| Beck Bryan Andrew | other: Chief Accounting Officer | 2026-02-09 | M-Exempt | 0 | 2026-02-09 |