Is Purple Innovation, Inc. (PRPL) a Buy, Sell, or Hold?
Purple Innovation, Inc.
NASDAQ:PRPL
$0.313 USD
-$0.01 (-4.49%)
- Volume
- 241.28K
- Average Volume
- 363.99K
- Market Capitalization
- $34.06M
- P/E Ratio
- -0.54
- Dividend Yield
- 0.00%
- Price Target
- $1.50
- Year High
- $1.26
- Year Low
- $0.30
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.00
- Current Ratio
- $1.24
NUMBER OF INSIDERS BUYING (LAST 12 MONTHS)
39
NUMBER OF INSIDERS SELLING (LAST 12 MONTHS)
58
AMOUNT OF INSIDER SELLING (LAST 12 MONTHS)
$ 1.77M
PRPL Estimated and Actual Revenue by Quarter
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PRPL Insider Trading History
| Insider Name | Title | Date | Transaction | Cost | Filing Date |
|---|---|---|---|---|---|
| Lucian Robert Gerard | officer: Chief Financial Officer | 2026-05-04 | P-Purchase | 0.4906 | 2026-05-06 |
| Lucian Robert Gerard | officer | 2026-04-27 | 0 | 2026-05-05 | |
| Ulrich George Turner | officer: Principal Accounting Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2026-03-31 | F-InKind | 0.6612 | 2026-04-02 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2026-03-31 | F-InKind | 0.6612 | 2026-04-02 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2026-03-31 | F-InKind | 0.6612 | 2026-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2026-03-31 | M-Exempt | 0 | 2026-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2026-03-15 | F-InKind | 0.7061 | 2026-03-17 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2026-03-15 | D-Return | 0 | 2026-03-17 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2026-03-15 | F-InKind | 0.7061 | 2026-03-17 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2026-03-15 | D-Return | 0 | 2026-03-17 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2026-03-15 | D-Return | 0 | 2026-03-17 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2026-03-14 | M-Exempt | 0 | 2026-03-17 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2026-03-14 | F-InKind | 0.7061 | 2026-03-17 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2026-03-14 | M-Exempt | 0 | 2026-03-17 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2026-03-15 | M-Exempt | 0 | 2026-03-17 |
| Fiske McNeil S. Jr | director: | 2025-06-17 | 0 | 2025-06-17 | |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-06-06 | M-Exempt | 0 | 2025-06-06 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-06-06 | M-Exempt | 0 | 2025-06-06 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-06-06 | D-Return | 0 | 2025-06-06 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-05-12 | M-Exempt | 0 | 2025-05-12 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-05-12 | M-Exempt | 0 | 2025-05-12 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-05-12 | D-Return | 0 | 2025-05-12 |
| Coliseum Capital Management, LLC | director, 10 percent owner: | 2025-05-02 | A-Award | 1.5 | 2025-05-06 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-31 | F-InKind | 0.7592 | 2025-04-02 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| Roddy Jack | officer: Chief People Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| Roddy Jack | officer: Chief People Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2025-03-31 | F-InKind | 0.7592 | 2025-04-02 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-31 | F-InKind | 0.7592 | 2025-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2025-03-31 | F-InKind | 0.7592 | 2025-04-02 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2025-03-31 | M-Exempt | 0 | 2025-04-02 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-25 | M-Exempt | 0 | 2025-03-26 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-25 | F-InKind | 0.79 | 2025-03-26 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-25 | M-Exempt | 0 | 2025-03-26 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-03-12 | A-Award | 0 | 2025-03-18 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-03-12 | A-Award | 0 | 2025-03-18 |
| McDermott Tricia | officer: Chief Legal Officer | 2025-03-14 | M-Exempt | 0 | 2025-03-18 |
| McDermott Tricia | officer: Chief Legal Officer | 2025-03-14 | M-Exempt | 0 | 2025-03-18 |
| McDermott Tricia | officer: Chief Legal Officer | 2025-03-14 | F-InKind | 0.8999 | 2025-03-18 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2025-03-14 | M-Exempt | 0 | 2025-03-18 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2025-03-14 | M-Exempt | 0 | 2025-03-18 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2025-03-14 | F-InKind | 0.8999 | 2025-03-18 |
| Vogensen Todd E. | officer: Chief Financial Officer | 2025-03-12 | A-Award | 0 | 2025-03-18 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2025-03-15 | F-InKind | 0.8999 | 2025-03-18 |
| KERBY JEFFERY SCOTT | officer: Chief of Owned Retail | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-15 | F-InKind | 0.8999 | 2025-03-18 |
| DeMartini Robert | director, officer: Chief Executive Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-15 | F-InKind | 0.8999 | 2025-03-18 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-15 | F-InKind | 0.8999 | 2025-03-18 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-15 | D-Return | 0 | 2025-03-18 |
| Ulrich George Turner | officer: Principal Accounting Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Roddy Jack | officer: Chief People Officer | 2025-03-12 | A-Award | 0 | 2025-03-18 |
| Roddy Jack | officer: Chief People Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Roddy Jack | officer: Chief People Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Roddy Jack | officer: Chief People Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Roddy Jack | officer: Chief People Officer | 2025-03-15 | M-Exempt | 0 | 2025-03-18 |
| Roddy Jack | officer: Chief People Officer | 2025-03-15 | D-Return | 0 | 2025-03-18 |
| HAYNOR ERIC SCOTT | officer: Chief Operating Officer | 2024-03-12 | A-Award | 0 | 2025-03-14 |
| HUTCHINGS JEFFREY LAYNE | officer: Chief Innovation Officer | 2024-03-12 | A-Award | 0 | 2025-03-14 |