Is Purple Innovation, Inc. (PRPL) a Buy, Sell, or Hold?
Purple Innovation, Inc.
NASDAQ:PRPL
$0.313 USD
-$0.01 (-4.49%)
- Volume
- 241.28K
- Average Volume
- 363.99K
- Market Capitalization
- $34.06M
- P/E Ratio
- -0.54
- Dividend Yield
- 0.00%
- Price Target
- $1.50
- Year High
- $1.26
- Year Low
- $0.30
- Day High
- —
- Day Low
- —
- Payout Ratio
- $0.00
- Current Ratio
- $1.24
Industry, Sector & symbol
| Stock Exchange | NASDAQ |
| CEO | Rob DeMartini |
| Industry | Furnishings, Fixtures & Appliances |
| Sector | Consumer Cyclical |
| Current Symbol | PRPL |
| CUSIP | 74640Y106 |
| CIK | 0001643953 |
| Web | https://purple.com |
| Phone | 801 756 2600 |
| Currency | USD |
| Employees | 1100 |
| Country | US |
Liquidity
| Debt-to-Equity Ratio | -3.51 |
| Payout Ratio | 0.00 |
| Current Ratio | 1.24 |
| Quick Ratio | 0.62 |
| Cash Ratio | 0.27 |
Sales & Book Value
| Annual Sales | $468.72M |
| Price / Sales | 0.07 |
| Cash Flow | -0.14 |
| Price / Cash Flow | -2.24 |
| Price / Book | -0.56 |
Price Target and Rating
| Average Stock Price Forecast | $1.50 |
| High Stock Price Forecast | $6.00 |
| Low Stock Price Forecast | $1.10 |
| Forecast Upside/Downside | -79.13% |
| Consensus Rating | Sell |
| Rating Score(0-5) | 2 |
| Research Coverage | 14 Analysts |
Profitability
| EPS (Most Recent Fiscal Year) | $-0.48 |
| Trailing P/E Ratio | -0.54 |
| PEG Ratio | 0.04 |
| P/E Growth | 0.04 |
| Net Income | $-51.41M |
| Net Margin | -13.65% |
| Pretax Margin | -13.62% |
| Return on Equity | 189.80% |
| Return on Assets | -23.10% |
Financials Score
| AltmanZ Score | -1.89 |
| Piotroski Score | 2.00 |
| Working Capital | 22.36M |
| Total Assets | 271.99M |
| Ebit | -30.49M |
| Market Cap | 35.66M |
| Total Liabilities | 332.13M |
Poll Results
About Purple Innovation, Inc. (NASDAQ:PRPL) Stock
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah. ...
After Plunging 27.4% in 4 Weeks, Here's Why the Trend Might Reverse for Purple Innovation (PRPL)
2026-04-30 10:35:26
Purple Innovation (PRPL) has become technically an oversold stock now, which implies exhaustion of the heavy selling pressure on it. This, combined with strong agreement among Wall Street analysts in revising earnings estimates higher, indicates a potential trend reversal for the stock in the near term.
Purple Innovation, Inc. (PRPL) Q1 2026 Earnings Call Transcript
2026-04-28 17:11:34
Purple Innovation, Inc. (PRPL) Q1 2026 Earnings Call Transcript
Purple Innovation Reports First Quarter 2026 Results
2026-04-28 08:00:00
Showroom Comps up 7.0%, Marking the Third Consecutive Quarter of Positive Comps E-commerce Trends Improve Sequentially Early Traction from Purple Royale at Mattress Firm Supports Premium Momentum and Wholesale Growth Reaffirms Full Year EBITDA Guidance; Positioned for Improving Performance in Second Quarter LEHI, Utah, April 28, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the first quarter ended March 31, 2026. "During the first quarter, we continued to build on the progress we made at the end of last year, with improving consistency across our business and solid performance in our showroom and wholesale channels," said Rob DeMartini, CEO of Purple Innovation.
Purple Innovation Announces CFO Transition
2026-04-28 07:59:00
Robert (Bob) Lucian, Former La-Z-Boy CFO, Appointed Chief Financial Officer Todd Vogensen to Depart Effective May 1, 2026 LEHI, Utah, April 28, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced that Chief Financial Officer Todd Vogensen will depart the Company effective May 1, 2026, to pursue another opportunity. The Company also announced the appointment of Robert (Bob) Lucian, a seasoned public company finance executive and former Chief Financial Officer of La-Z-Boy Incorporated, as Chief Financial Officer, effective April 27, 2026.
Purple Innovation to Report First Quarter 2026 Results on April 28, 2026
2026-04-21 08:00:00
LEHI, Utah, April 21, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report first quarter 2026 financial results on Tuesday, April 28, 2026 at approximately 8:00 a.m. ET. The Company will hold a conference call that day at 8:30 a.m.
Bet on 5 Top-Ranked Stocks With Rising P/E
2026-04-15 09:31:14
Tap five stocks with increasing P/E ratios to try out an out-of-the-box approach. These stocks include Keurig Dr Pepper, Purple Innovation, H&R Block, Peloton Interactive and Allbirds.
Frequently Asked Questions
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What is the current Purple Innovation, Inc. (PRPL) stock price?
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Purple Innovation, Inc.(NASDAQ:PRPL) stock price is $0.313 in the last trading session. During the trading session, PRPL stock reached the peak price of $1.26 while $0.3 was the lowest point it dropped to. The percentage change in PRPL stock occurred in the recent session was --4.49% while the dollar amount for the price change in PRPL stock was -$-0.01.
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PRPL's industry and sector of operation?
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The NASDAQ listed PRPL is part of Furnishings, Fixtures & Appliances industry that operates in the broader Consumer Cyclical sector.
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Who are the executives of PRPL?
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Jeff Hutchings | Chief Innovation Officer
Robert Gerard Lucian | Chief Financial Officer
George Turner Ulrich | Vice President of Accounting & Financial Reporting
Jeffery Scott Kerby | Chief of Owned Retail Officer
Eric Haynor | Chief Operating Officer -
How many employees does PRPL have?
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Number of PRPL employees currently stands at 1100. PRPL operates from 4100 North Chapel Ridge Rd, Lehi, UT 84048, US.
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Link for PRPL official website?
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Official Website of PRPL is: https://purple.com
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How do I contact PRPL?
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PRPL could be contacted at phone #801 756 2600 and can also be accessed through its website. PRPL operates from 4100 North Chapel Ridge Rd, Lehi, UT 84048, US.
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How many shares of PRPL are traded daily?
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The average number of PRPL shares traded daily for last 3 months was 363.99K.
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What is the market cap of PRPL currently?
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The market value of PRPL currently stands at $34.06M with its latest stock price at $0.313